What file format does a printer need for a logo?
Printers want a vector file: PDF, SVG, EPS or AI. Vectors describe shapes, so they print sharp at any size and let the printer separate colors and cut outlines. A PNG or JPG is fine only for small digital prints. If you only have a PNG, trace it to SVG, then save as PDF or EPS from a vector editor if your printer asks for those.
Which format for which job?
| Job | Usually asked for | Why |
|---|---|---|
| Business cards, flyers (digital print) | PDF; a 300 dpi PNG is often accepted | Small size, full color |
| Screen printing (shirts) | Vector (PDF, EPS, AI, SVG) | One screen per color: needs flat, separated colors |
| Vinyl, stickers, laser, Cricut | SVG, DXF or EPS | The machine follows the outline |
| Signs and vehicle wraps | Vector (PDF, EPS, AI) | Printed metres wide |
| Embroidery | Vector, sent to a digitizer | The digitizer makes the stitch file (DST, PES) |
When in doubt, ask the printer. Most accept PDF, and a PDF saved from an SVG is a vector PDF.
Is SVG a print format?
Yes, it is a vector format, and cutting machines (Cricut, Silhouette, lasers) prefer it. Some print shops' workflows still expect PDF or EPS; any vector editor converts an SVG to those losslessly. SVGProof exports SVG, EPS, AI, and PNG at 1x, 2x or 4x. PDF is next.
How do I make a PDF or EPS from my SVG?
- Open the SVG in Inkscape (free), Illustrator or Affinity Designer.
- File → Save As (or Export) → PDF or EPS. Keep text as paths.
- Send the PDF and, if they ask, the color values (hex, or Pantone numbers you choose).
When is SVGProof the wrong tool?
- If your logo is a photo or painting, a vector cannot represent it: ask your printer for their raster requirements (usually 300 dpi at final size).
Questions
Is a high-resolution PNG good enough?
For digital printing at a known small size, often yes. For screen printing, cutting, embroidery or large signs, no: those need shapes.
What is the difference between SVG and EPS?
Both are vector. SVG is the modern web standard and opens everywhere; EPS is an older print format some shops still ask for. Converting between them keeps the shapes.
Checked against the product on 2026-10-19. Numbers are measured by the engine, prices come from the checkout. This page as Markdown · Facts with sources